Morocco has always been a land of rally raid. The story began in 1982 with the arrival of Paris – Agadir, first rally raid run in Morocco. The following year, the rally will takes the name “Atlas Rally” and will become a flagship rally of the Rally Raids calendar that will see run the best drivers and teams in the discipline.

The Atlas Rally, after having gone from Larivière to ASO, will disappear at the end of the 90s before being reborn in 2000 under the name of “Rallye du Maroc” under the leadership of Cyril Neveu and Jean Christophe Pelletier. The rally becomes immediately the major rally of Morocco and welcomes again the elite of the rally raid.

In 2007, the company NPO organizer of the Rally of Morocco, is sold to Emma and Stéphane Clair and will become an event of the FIM World Championship and the FIA World Cup. After 10 years at the head of the event, the company NPO sells the Rally of Morocco to the company ODC led by David Castera.